DIGITAL BOOK WORLD vs My World Part III

DBW would be a delicious place to live—all glittery like the gorgeous snowfall that happened simultaneously.  If I lived there, I’d know all about as-yet-undreamt-of geekery, my authors’ books would be runaway bestsellers, and we’d have enough money to make fancier, slicker videos for our VeeBooks.

Of course all isn’t perfect there—one app maker admitted the download time for apps can be horrific and they often crash. So in some ways it’s like my world, in which, quite simply, a whole lot of people want to join the party, but haven’t yet caught up with the technology.  And that’s not only ordinary people. The industry’s abuzz this week with talk of  a major glitch at a rhino of a retailer that just can’t seem to get it together right now.  Not gossip that there is a glitch—complaints about how it’s affecting its customers.

Other vendors seem to be running way behind schedule, one gathers because they can’t expand fast enough to keep up with the demand. And we’re no different—about that schedule thing, I mean. It isn’t demand that has us whipped, it’s problems with technology. Last month, we ditched our entire website because it couldn’t handle video, The hosts said it could, but the software couldn’t have been more poorly equipped for it. Did they lie? Maybe not. Maybe they just never figured anyone would want to post as much video as we do.

Still, the industry forges ahead and often, as we learned at DBW, in fascinating, creative ways that might make things easier eventually. One app maker is now not only making apps, but marketing---well, an app maker! And Vook, the mother of  all VeeBook  sites, is introducing the formidably named Mother Vook, a content management system that presumably makes it easier to produce VeeBooks. (On a large scale, one assumes.) Content management really isn’t our problem—it’s more of  a moment-to-moment crisis kind of thing. Like when the fake blood for the video turns out to be pink. I ask you—would a thing like that happen at DBW?